About JRS

I’ve always been fascinated by psychology. For as long as I can remember, I’ve been people-watching and trying to understand each person’s story.

That curiosity, combined with a need to create in any medium I can get my hands on, made my career feel inevitable.

For the past 11 years, I’ve been putting humans first through UX design, AI automation, omnichannel strategy, creative direction and photography.

In that time, everything changed. Digital became AI. Life went virtual, then physical again. Accessibility moved from checkbox to baseline. UX evolved from wireframes in the corner to leading the full strategy.

Through it all, one thing has stayed true: putting humans first always makes the difference.